Uhue sees itself as an explorer —
In beauty, an explorer of “youthful individuality aesthetics.”
In makeup, an explorer of “everyday, yet extraordinary” looks.
We are committed to breaking away from the rigid and conservative makeup environment that emphasizes “heavy makeup and transformation,”
and to create personalized makeup for Generation Z girls.
Born in Asia, we draw from Korean-style refinement while breaking away from strict conservatism.
We do not reject the everyday, nor do we become trapped in it.
Because we believe: truly expressive and emotional makeup is born from the delicate tension between “this is how it should be” and “it doesn’t have to be this way.”
