Rhed is an independent beauty and fragrance retailer based in New Zealand, bringing together distinctive finds, niche brands and unexpected discoveries from around the world.

Discover an expertly curated collection of makeup, skincare and fragrance - where innovation meets high-performance and exquisite design.

Every product here at Rhed has been personally tested by us and thoughtfully selected for you with quality, safety and trust in mind. We select only the best products that stand apart and meet our high standards of quality. 

Whether you are searching for your next signature scent or beauty staple, or simply looking for something different, we're here to help you find it.

How Rhed Began

Rhed is named after the colour red - inspired by my mother's love of red lipstick. To my mother, applying red lipstick is an act of self-love. From a young age I would watch my mother get ready to go out. She would swipe on her red lipstick, and I could see how confident and happy it made her feel. My mother is my biggest beauty inspiration.

Are Our Brands Safe?

Yes, at Rhed we only stock brands that:
Pass safety testing
Meet New Zealand ingredient standards
Come from reputable, legitimate companies
Have transparent manufacturing and documented quality control
Are personally tested and curated by us

Rhed does NOT stock random unregulated factory products - only trusted, proven brands. Your safety and trust is our top priority.

Is Rhed an Authorised
Retailer?

Yes, Rhed works directly with brands and we only sell products that we are authorised to distribute.

Rhed does NOT dropship or parallel import. All products are stocked locally in New Zealand.

What this means for you:
Guaranteed authenticity
Official brand partnerships
Thoughtfully curated selection
Fair, transparent pricing
Full customer support